Website Design for Latino Education Institute
Introduction
Client:
Maria Juncos-Gautier, Executive Director
Organization:
Latino Education Institute (LEI), Worcester State University
About LEI:
The LEI’s mission is to improve the academic achievement and well-being of Latino families and students—from elementary school through college. To fulfill this mission, they run 11 after-school programs that close educational gaps and provide vital support for students and their families.
The Challenge
A website that undersold a powerful mission LEI’s old site wasn’t working for them:
Minimal content that didn’t reflect the depth of their programs.
Poor usability and design—hard to navigate, not engaging.
A lack of visible impact—funders couldn’t see the scope of their work.
The Outcome?
When applying for grants or seeking donations, the site failed to make a convincing case. Despite the incredible work being done, LEI felt undervalued and overlooked online. Without change, raising the funds to sustain their programs was getting harder.
Our Approach
2. Building for Impact
We restructured the site around the key pillars funders care about:
Programs → what LEI does.
Impact → measurable results.
Donate → why contributions matter and how to act.
3. Bringing the Story to Life
Real events and authentic photos of students.
Testimonials from graduates.
A 25-year timeline of milestones.
Acknowledgments for funders and advisory board.
The 25th Anniversary Celebration showcased proudly on the homepage.
Turning a hidden gem into a showcase of impact.
Maria, a visionary leader with an eye on the future, reached out to us to transform their website into a tool for growth. Together, we focused on three areas:
1. Clarifying the Message
We started with content strategy:
Highlighting what programs LEI runs and who they serve.
Showing the direct impact on education, health, and community well-being.
Using data and stories to connect emotionally and factually with funders.
The Results
A funder-friendly, community-centered online presence
A website that makes a compelling case for support.
Easier navigation and design that reflects the vibrancy of LEI’s mission.
Real stories and student voices that build trust and credibility.
A celebration of LEI’s 25-year legacy and vision for the future.
Why It Matters for Nonprofits
Your mission is too important to be hidden online Your website is often the first stop for funders, donors, and partners. If it doesn’t clearly show your impact, you risk being overlooked—even if your work is life-changing.
We help nonprofits like LEI:
Tell their story with sensitivity and clarity.
Design websites that are inviting, organized, and timely.
Turn mission-driven stories into funding-ready showcases.
